Why Adobe Experience Manager (AEM)?

The internet market is really cutthroat. Your website requires a content management system in order to stay competitive. The solution is Adobe Experience Manager (AEM). Working with Adobe Experience Manager (AEM) gives you the opportunity to personalize online experiences and content to meet the specific demands of your clients.

What is Adobe Experience Manager?

AEM is CMS (content and digital asset management application) in which organizations may develop, manage, and deliver content across all digital touchpoints with Adobe Experience Manager (AEM), content, and digital asset management tool.

The process of maintaining content assets is simplified by this all-inclusive content management system. Documents, pictures, videos, PDFs, online forms, and more may all be managed.

AEM, which is based on Adobe Cloud technology, enables you to support your digital experience without the complexities of networking protocols by enabling simple access to and usage of assets from anywhere.

Using AEM, you can easily publish a website that caters to your target audience, a social media page where users can engage with your company, or a blog where readers can access a wealth of information about your industry.

Features

In the lengthy list of new and improved features, it is simple for important features to get buried. Here are the top AEM 6.5 features to aid you.

DAM (Digital Asset Management)

You may organize, store, and retrieve rich material using a Digital Asset Management (DAM) platform. The DAM system provides the necessary assets for websites, while AEM Sites provide the ability to develop web pages and AEM Assets.

There may be two AEM instances operating simultaneously in a large business. This frequently occurs when one instance is used as an AEM Site Author, performed by the AEM Site Team, while the second instance, known as an Assets Author instance, is utilized by the creative team to store assets.

Integrate SPA (Single Page Application) with AEM

Developers can quickly create websites utilizing the SPA Framework with the help of the AEM SPA (Single Page Application) Editor, and authors may change material with ease inside of AEM. If your project calls for a client-side rendering powered by the SPA framework, it is advised that you use the SPA Editor (e.g React or Angular).

With multi-site management in AEM 6.5, SPA Editors are more potent. The ability to handle React/Angular SPA within AEM with AEM 6.5 has now been made available to content authors.

Headless Content Delivery

A Content Fragment Model, which is transformed into the content fragment, was required prior to AEM 6.4. The sling Model was used to export this content fragment in JSON format, and it was added to AEM pages. AEM 6.5 makes the procedure easier.

The distribution of content fragments is now supported via the HTTP API in AEM 6.5. All that is required is the creation of a Content Fragment, which can then be exported in JSON format using the Asset HTTP API. By adding "API/assets/" to the content fragment URL, it is simple to call it.

This JSON format may be used in SPAs, mobile apps, iOS apps, and other applications. We have already discussed headless CMS and why it is superior to conventional CMS.

Smart Video Streaming Crop

Dynamic media is gaining popularity as bandwidth usage grows yearly. Any improvements in this area are very welcome because video in particular has excellent consumer engagement rates.

The GIF below best explains this function. The goal, which keeps the topic of attention in focus, is simple to comprehend.

The capabilities of Adobe Sensei AI are used by AEM 6.5's smart video cropping to automatically re-crop the video with the subject of interest in focus. This may be considered the next step in video evolution once it detects your internet capacity and adjusts the quality. For improved experiences, this function now automatically detects the orientation of the device.

Automatic tag suggestions based on video content and the optimal frame choice for the ideal thumbnail recommendation are two more incredibly helpful improvements to videos in AEM 6.5.

Conclusion

With the introduction of Adobe Experience Manager 6.5, marketers and IT professionals can work together to quickly offer a tailored brand experience. In this update, Adobe Sensei drives a number of features that assist you in identifying client behavior and utilizing those ideas to provide pertinent and customized experiences. Numerous capabilities, like smart crop, visual search, automated forms conversion, etc., provide improved customer experiences by delivering the appropriate material to the appropriate audience at the appropriate time.